It’s not that I’m perfect or anything. As if. Indeed, I’m all for learning and growing, and admitting my flaws, but small business self-improvement brings out the full-on snarling cynic in me. And it’s not just small business self-improvement that gets my goat, it’s the whole self-betterment snake oil shebang with its cultish converts that
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Tag Archives: marketing
There’s nothing like lifting the handset to try and sell something to a complete stranger for bringing on a case of the commercial collywobbles. The very thought of it makes me sweat and feel ever so slightly sick. Because, when it comes to finding new clients, the fine art of cold calling is something we
