Sharon Halliday, Creative Director at Infinite Eye

I can (I hope) write right better now following the Word Up workshop. Much was learned about the art of crafting well structured and engaging copy under the watchful eye of Mairi. With great patience and a boot up the arse at times, she took us through a series of exercises which really brought home how to add life and colour dull copy. I am guilty of sticking to mere facts and great brevity; if I can get away with a  bulleted list I would happily have done so! This may have conveyed the information, but would hardly have someone coming back for more… But no more! I do genuinely feel inspired to make more of an effort now, and feel I have more of the tools at my fingertips in order to be able to do so. Thanks Mairi, I learned loads.